What is Branding?

A "Brand" in simple terms is your promise to your customer differentiating you from your competitor for a similar product or service. It begins from your unique logo portyayed on your business card, on your website, on your letter head, product packaging and all your marketing material. It is a promise of quality for a product or service, what a customer would expect from your unique brand.

Why is Branding important?

The perception built over time as a result of superior quality of your branded product or service builds equity over time. It allows a business to charge more for a similar product due to consistancy in quality for a product or service over a period of time.

Recomended Article on "Branding" Entrepreneur's Magazine

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